The Brand

Text us at 830-613-4256

Even in our modern age, the State of Texas allows ranchers to register their ranch cattle brand at the County Clerk's office. I liked the idea of the actual branding iron and burning my brand into the top of the line commissions that I produce.  Call it pride of ownership, pride of workmanship.  It fits the idea of creating a Brand in glowing red iron.

You have to register your brand in each county where you might forage your cattle/goats/livestock. The form requires the location of the brand (left flank) and a drawing of the brand.   Each registration is good for 5 or so years.  Some of these brands go back hundreds of years.

As I designed my brand I considered the symbols that are important to us. The star is for my wife Rickie and her extensive theatrical background. Stars surround our home and property. JC is for JCraft Company. I'm JC, my name is John Craft Newell. I'm proud of my Star JC brand.

The brand itself was crafted by the talented artisans at Nailhead Spur Company in Llano, TX. I use a pear burner and a tank of propane to heat up my branding iron. When it glows red I take it to the piece to be marked, usually causing some flames and a deep burn. Then I date it and sand it down. Generally I only do the underside of tabletops and an occasional lazy susan. 

Text us at 830-613-4256